Angling Trade

Orvis Built the Church. Duck Camp is Filling the Pews.

Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.

6 hrs ago • Flylab and Andrew Luter

Five New Ways to Make the Most of ICAST 2026

For nearly seven decades, ICAST, along with its predecessors, has been the largest annual event in the sportfishing industry.

May 2 • Flylab

AT News: The Ethical Minefield of AI-generated Journalism

For a fly-fishing media brand, AI-generated content concerns aren’t just about whether stories are “good,” but whether they’re trustworthy, legal and…

Apr 22 • Flylab, Andrew Steketee, and Tim Romano

Why Orlando is a Bucket List Destination for Fly Dealers This Summer

A globetrotting fly dealer explains the reason he’s carved out a trip to ICAST for the last 20 years.

Apr 9 • Tim Romano

AT News: Why Social Media Marketing in Fly Fishing is Dying

That’s because fly fishing is all about authenticity...

Apr 8 • Flylab, Andrew Steketee, Kirk Deeter, and Tim Romano

Mayfly Outdoors: Dealer Days Spring 2026

Did we just get a glimpse of what a future fly-fishing industry event should look like?

Mar 31 • Tim Romano

AT News: Film Has Changed Fly Fishing

The value of good storytelling will never, ever die.

Mar 25 • Flylab, Andrew Steketee, Kirk Deeter, and Tim Romano

Fly-fishing Jobs: Week of March 20th, 2026

Fly-fishing guides, retail specialists and a Sales Rep

Mar 19 • Flylab

A Winter That Forgot How to Snow

The Intermountain West snow drought explained: warm snow, cold reality.

Mar 13 • Flylab and Tim Romano

The new GT Series: Artful. Soulful. Techful.

New GT rods are lighter and sportier than their predecessors, yet still possess smooth progressive actions, tremendous feedback and incredible tippet…

Mar 13 • Flylab

AT News: Well, I’ll Be Dammed

Dam removal is a hot topic within fly-fishing and conservation circles these days, with very good reason.

Mar 11 • Flylab, Andrew Steketee, Kirk Deeter, and Tim Romano

AT News: Could Fly Casting Be An Olympic Sport?

Granted, fly casting isn’t exactly born of the warrior tradition of the ancient Greeks, but it’s still about a stick and a string.

Feb 25 • Flylab, Andrew Steketee, Kirk Deeter, and Tim Romano

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