Angling Trade

For the past 20 years, Angling Trade has been an independent media brand, covering the business of fly fishing in North America. We are the definitive source of news and information.

Our mission continues as we bring our coverage to Flylab’s Substack.

  • Trusted fly-fishing news and analysis.

  • Industry leading insights about retail, manufacturing, outfitting, travel and core fly-fishing verticals.

  • The current buzz on products, brands, conservation, events and job listings.

  • The latest in tech, media and gear innovation.

  • Our reporting is backed with 20 years of industry, media and on-water experience.

We look forward to another 20 years, helping retailers, manufacturers and emerging brands cut through the nonsense and identify the industry trends, angling insights and innovations that matter.


What’s Changing in 2026

We are modernizing our media footprint and switching a few tech platforms in 2026–some long overdue, but necessary, changes.

AT is still the definitive source of news, tech and product information for the fly-fishing industry–that will never change–but we do have a few updates.

  1. The old AT website is gone and we’ve moved over to the Substack platform, where our coverage will become part of the Flylab media brand. You can now find AT’s coverage here. If you bookmarked the old URL, don’t worry, it still works.

  2. As part of this transition, Flyfishingjobs.com has also gotten a new website makeover. It is now complete.

  3. If you want to sign up for the AT Newsletter, we have a new signup form to share with fly-fishing friends: newsletter signup.


Angling Trade Team

Kirk Deeter is the editor of Angling Trade, editor-in-chief for TROUT Magazine, the national publication of Trout Unlimited, and an editor-at-large for Field & Stream. He also is the co-author of The Little Red Book of Fly Fishing, The Little Black Book of Fly Fishing and has been actively evaluating fly-fishing gear and reporting on the fly-fishing industry for two decades.

Tim Romano is the founder of Angling Trade and Small Craft Sales, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also is a long-time contributor to Field & Stream and has been actively evaluating fly-fishing gear for the last two decades.

Andrew Steketee is the former managing editor of The Flyfish Journal, editor of MidCurrent and has worked as an in-house product consultant for Hardy USA. He also is a technology consultant, former fishing guide and the co-author of two fly-fishing books, Castwork and Tideline.

Contact

Kirk Deeter, Editor: kirk@anglingtrade.com

Tim Romano, Director of Advertising: tim@anglingtrade.com

Andrew Steketee, Content Director: andrew@flylab.fish

Advertise With Us

Ad availability (AT’s legacy newsletter, Substack): We’ve spent years building our endemic brand partnerships and don’t have a ton of ad space left, but please reach out, and we’re happy to put you on our short-list.

Contact Tim Romano for more ad info: tim@anglingtrade.com

Subscribe

Subscribe to the Angling Trade newsletter: signup

2026 Newsletter Information

Our dedicated newsletter will continue to go out twice a month in 2026, and should stay relatively the same, but with an updated look.

January: 7th, 21st / February: 4th, 18th

March: 4th, 18th (Spring Gear Issue) / April: 1st, 15th

May: 6th, 20th / June: 3rd, 17th

July: 8th, 22nd / August: 5th, 19th

September: 2nd, 16th (Fall Gear Issue) / October: 7th, 21st

November: 4th, 18th / December: 2nd, 16th


Subscribe to the Angling Trade newsletter today.

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