A Fly Rod is Easy to Copy–Trust Isn’t
The best fly-fishing brands are building something far harder to reverse-engineer.
"New piece up on Flylab (I'm as surprised as you are). I wrote about trust, moats, and what private equity keeps getting wrong about fly fishing. If you're not already subscribed, fix that."
I’ve sat across from a lot of fly-fishing founders who light up when they talk about their product. The graphite modulus. The taper action nobody else has dialed in yet. The wader laminate they spent two years sourcing. The reel machining tolerances their competitors can’t touch.
I get it. I’ve spent enough time on the water to understand why it matters.
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